Deb Martin, Chief Executive Officer is the majority owner and founder of High Elevations Apothecary LLC. Growing up in rural Mendocino County during the height of the war on drugs and government raids, Deb fought through the dark underbelly of the illegal cannabis industry. She experienced and observed the exploitation and abuse of women, the desecration of the land by the illegal growers, the poor treatment of workers, and other bad business practices that flooded the illegal market.
After leaving the community and industry to pursue education in the medical field, Deb returned to Mendocino County and the cannabis industry with one goal in mind, to create a sustainable medical cannabis business that would right some wrongs in the industry. Gathering the knowledge learned from growing up in the cannabis culture, Deb began the road to legal licensing in 2011.
As the majority owner of a now vertically integrated medical cannabis business, Deb is focused on empowering the women of the cannabis industry while respecting the earth and the consumers that also believe in the magic of this plant.